1. Start with a day in the life
You want to show the challenges and frustrations of people who do not have your product. This is usually very quick, just a few sentences. A generic patter looks like:
If you're like most people, businesses, soccer moms, etc., you have some substandard way of doing things -- whatever people did before your product. But following this process is painful in some specific way, and you may totally fail because of something our product uniquely solves.2. Introduce the solution
Now that the viewer recognizes themselves in the day in the life, you need to tell them that your solution will solve their problems -- a very, very brief taste of what it's like once they have your product. A patter can go like:
Name of your product is very short summary of what it does -- must relate to pain described above. And because of some of its unique features, it is easy/fast/best/perfect.3. Overview of the product
Before you start going through the various features, show a bit of the application as a whole to give a sense of how easy it is to use, how wonderful its design is, etc. Just ease people into the program before taking them on a journey.
4. Tour of the product
You've told them what benefits your product has, now you have to show them how it delivers on that promise. This is typically done with a day in the life scenario exercising 3 to 5 of the best features in the product. There's no typical patter here, but it tends to cycle in loops of showing a feature, explaining how the feature solves the problem identified earlier, and how the user's life is better because of the feature. Rinse and repeat.
5. Explain how life is better now
Here we state how the products benefits (which we repeat from earlier, more or less) have made the user's life so much better. Just a couple of sentences.
6. Call to action
Buy it. Trial it. Download it. Whatever. One or two sentences.
And that's it, you have a complete 3 to 5 minute demo of your product.
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